Wagner Luander / Brand Designer & Art Director

Ideas taking shape.Brands with character.

I work with businesses that are launching, growing or repositioning. Each project starts with the moment the brand is in and what it needs to communicate.

View work

SELECTED WORK

Every brand has a story.

ABOUT

Rio de Janeiro · since 2018

From concept to system.

I’m Wagner Luander, a brand designer and art director in Rio de Janeiro. My work moves between brands, images and digital experiences to give visual form to what each business needs to say.

Over eight years, I’ve developed more than 50 brands in sectors such as technology, audiovisual, sports, food, services and real estate. I also work across digital products and interfaces, carrying each identity into the screens where it lives.

8
Years in design and art direction
50+
Brands developed
Portrait of Wagner Luander

AREAS OF PRACTICE

What the project may need.

The scope follows the problem: strategy, identity or art direction.

  1. Positioning

    Brand strategy

    I define what the brand stands for, who it needs to reach and the language that guides its choices.

    • Positioning & brand attributes
    • Brand concepts
    • Verbal & editorial direction
  2. System

    Visual identity

    I turn that direction into a recognisable system, from logo and typography to colour, applications and guidelines.

    • Logos & redesign
    • Typography & colour
    • Visual systems & guidelines
  3. Image

    Art direction

    I develop the imagery, composition and graphic language used in campaigns and everyday communication.

    • Creative concepts & key visuals
    • Image-making & composition
    • Campaigns & brand materials

Tools in my practice

From design software to generative AI for visual exploration.

Design & production

  • Figma
  • Photoshop
  • Illustrator
  • InDesign
  • Codex
  • Claude Code

Generative image & motion

  • Midjourney
  • ChatGPT
  • GeminiNano Banana
  • Firefly
  • Seedance

PROCESS

How I work.

From understanding the problem to putting the work into use, whether it is an identity, a campaign or art direction. At each stage, you know what is being decided and what comes next.

  1. Understand

    We find the real challenge.

    I learn about the business, its audience and its current moment. Together, we turn that context into a well-defined starting point.

  2. Align

    We define the direction.

    We agree on scope, deliverables, timing and investment before starting, so there are no surprises along the way.

  3. Create

    I create. We refine.

    I develop the concept and the visual direction, explain the choices and take them into applications, images and materials. Your feedback guides the work as it takes shape.

  4. Activate

    You leave with everything ready for the real world: a clear system, organised files and practical guidance your team can use with confidence.