Project overview

TEN80

A bold visual identity for a consultancy made for those who love and live sport.

TEN80 is a sports consultancy. Its visual identity redesign explored the energy, milestones and people that move sport forward, creating a more distinctive and flexible presence in that world.

The brand pays tribute to Gui Khury and the achievement that inspired its name, while the star acts as a marker of milestones and performance. The phrase “For those who love and live sports” was incorporated as the brand signature, putting its attitude into words without being presented as an original expression.

This direction expanded into campaign compositions, publications, apparel and sporting applications, creating a consistent graphic language across different contexts.

Category: Visual identity redesign
Client: TEN80
Context: Grupo Blend (agency)
Industry: Sports consultancy
Role: Visual Identity RedesignArt Direction