Project overview

Rio.Futuro

A visual system that gives Rio.Futuro a consistent presence across its campaigns, the event and team materials.

Rio.Futuro is a conference on innovation and digital transformation held in Rio de Janeiro, bringing together professionals, entrepreneurs and companies to discuss how technology is changing society and business. The project focused on its visual expression, bringing visual identity and art direction together across campaigns, the event itself and team materials.

A compact symbol, an intense blue palette and repeating graphic patterns give the system rhythm and recognition. The language extends consistently across wristbands, uniforms, identification cards, social posts and campaign pieces.

Category: Visual identity and art direction
Client: Rio.Futuro
Context: Grupo Blend (agency)
Industry: Innovation and technology conference
Role: Visual IdentityArt Direction

Rio.Futuro identity applied to an urban billboard